Myntra has launched MANGO’s Summer 2026 collaboration with Hailey Bieber – a limited-edition collection titled Craft Your Own Story – making India one of only five global markets to receive the drop simultaneously. 42 curated styles, live now, exclusively on Myntra.
The collection is built around Hailey Bieber’s signature aesthetic: micro shorts, sculpted crop tops, oversized outerwear, and effortless mini dresses, anchored in a palette of deep blue and red that carries the season’s energy without trying too hard. Prices start at Rs 2,590 – aspirational enough to feel considered, accessible enough to actually move. That balance is deliberate.
Hailey Bieber as the face makes sense beyond the obvious. She doesn’t just wear trends – she sets the visual language that Gen Z and young millennials use to define their own style. MANGO’s campaign message, that fashion expresses the many dimensions of who we are, finds a credible, fluent spokesperson in her.
For Myntra, the launch is both a flex and a signal. Its international brands segment saw multifold growth in Q1 2026, with 500-plus global brands on the platform and 40 new launches already in 2026. The Myntra-MANGO partnership dates back to 2014 and has grown steadily as India’s appetite for global fashion accelerates – driven by rising affluence, younger shoppers, and a generation that knows exactly what it wants to wear.
The collection is live on Myntra now.
