As preparations for Holi gather pace across the country, Haldiram’s has unveiled a specially curated festive collection under its campaign, “Holi Ke Rang, Gujiya Aur Thandai Ke Sang.” The initiative celebrates the joy of togetherness and indulgence, spotlighting the timeless pairing of gujiya and thandai that defines the festival.
Video: https://www.youtube.com/watch?v=gWKQDx0Aryk
Video 2: https://www.youtube.com/watch?v=Q1LCUbroNrA
Video 3: https://www.youtube.com/watch?v=2yU4c_q6gNE
Blending tradition with contemporary gifting needs, the brand’s Holi range features exclusive hampers and assortments tailored for family gatherings, corporate exchanges and house parties. The collection aims to capture the vibrancy of the season-colourful celebrations, shared laughter and tables filled with festive favourites.
At the centre of the offering is Haldiram’s signature Gujiya selection. The Kesar Gujiya is crafted with premium saffron, lending a rich aroma and golden hue to its crisp shell and mawa-filled core. Alongside it, the Coconut Dry Fruit Gujiya combines coconut shavings with a mix of dry fruits, delivering a textured balance of sweetness and crunch. Together, the range reflects classic festive flavours reimagined for modern celebrations.
Complementing the sweet spread is traditional thandai, enhancing the celebratory experience. The brand is also highlighting its chaat and savoury snack portfolio, curated to add variety to Holi gatherings and round out the festive menu.
The Holi collection is available at Haldiram’s retail outlets, including stores in North Delhi, and can also be ordered via leading delivery platforms such as Swiggy and Zomato. With this campaign, Haldiram’s reinforces its position as a preferred destination for festive treats during the season of colours.
