Honasa Consumer Ltd delivered a strong performance in Q3 FY26, reporting a 93% year-on-year jump in consolidated profit after tax to Rs 50.2 crore, driven by margin expansion and tighter control over advertising spends.

For the October–December quarter, the company’s revenue from operations grew 16.2% YoY to Rs 601.5 crore, while total income stood at Rs 622.2 crore. The standout metric, however, was profitability: Honasa’s EBITDA margin more than doubled to 10.4%, up from 5% in the year-ago period, reflecting a clear shift toward disciplined growth.

Advertising and promotional expenses increased marginally to Rs 186 crore from Rs 177 crore last year. Yet ad spend as a percentage of revenue fell sharply to 30.9%, compared to 34.3% in Q3 FY25-signalling improved marketing efficiency and sharper allocation of brand investments.

At the brand level, flagship label Mamaearth returned to double-digit growth during the quarter. The rebound was supported by product innovation, improved formulations, and targeted communication aimed at Gen Z consumers-highlighting a more focused, insight-led marketing approach rather than volume-driven advertising.

Meanwhile, The Derma Co reported double-digit EBITDA, underscoring the growing role of science-backed, performance-led brands within Honasa’s portfolio.

Overall, Honasa’s Q3 FY26 performance reflects a maturing marketing strategy-one that balances brand-building with profitability. By optimising ad spends, sharpening category investments, and leaning into consumer relevance, the company is signalling a move away from growth-at-all-costs toward sustainable, margin-led scaling in India’s competitive beauty and personal care market.