Hybrid, the global programmatic advertising platform, marked a significant milestone as its founders – Dmitry Cheklov, Sergey Kovalev, and Vladimir Khudyakov – visited India to celebrate five years of growth and innovation. The visit, hosted at Hybrid’s Gurgaon office, underscored India’s strategic importance in the company’s global expansion and its growing influence in the programmatic ecosystem.

The leadership visit focused on reviewing Hybrid’s achievements, learnings, and the roadmap for its next phase of growth – driven by AI-powered creativity, data-led innovation, and deeper investments in India as a key global hub. From its beginnings as a small startup, Hybrid has evolved into a global programmatic powerhouse, working with over 200 leading brands and agencies worldwide.

“India represents one of the most dynamic markets for programmatic advertising,” said Dmitry Cheklov, Global President & Founder, Hybrid. “The country’s pace of innovation and its early adoption of AI-driven, privacy-first solutions make it a creative and technological force shaping the future of digital advertising.”

Hybrid’s proprietary mobile programmatic platform, Hybe, and its expanding Connected TV (CTV) offering drew significant interest. “We see immense synergy between Smart TV ads and mobile performance campaigns – bridging awareness and action seamlessly,” added Vladimir Khudyakov, Co-founder & CEO, Hybe.

The visit also highlighted Hybrid’s strong internal culture. “The creativity and openness of our Indian team truly reflect Hybrid’s spirit of innovation and collaboration,” noted Sergey Kovalev, Global COO.

Shreyas Sathe, CEO, Hybrid INSEA, concluded, “We’re committed to redefining programmatic advertising in India – aligning brand and agency goals with advanced tools that deliver both scale and performance.”