iD Fresh Food has announced its foray into the ready-mix segment with the launch of a new range of preservative-free South Indian tiffin mixes. Designed for modern households seeking convenience without compromising on health or taste, the iD Ready Mix range offers clean-label, pantry-ready options that stay true to tradition.
Available now across general trade and supermarkets in Bengaluru, Chennai, Hyderabad, and other key metros, the company plans to scale the offering across modern trade formats nationally in the coming months.
Speaking on the launch, Rajat Diwakar, CEO (India), iD Fresh Food, said, “With iD Ready Mixes, we aimed to go beyond convenience-bringing the taste of tradition into today’s fast-paced lives without relying on preservatives or shortcuts.”
The range is made using simple, natural ingredients and is free from preservatives, soda, anti-caking agents, and raising agents. All products are manufactured in FSSAI-compliant facilities, ensuring hygiene, safety, and consistency.
Gaurav Kwatra, Chief Marketing Officer, iD Fresh Food, added, “iD has consistently innovated to bring healthier, authentic food solutions to the modern kitchen. Our Ready Mixes are a natural extension of that mission- enabling consumers to prepare wholesome South Indian meals in minutes, without compromising on taste or tradition.”
With this launch, iD Fresh Food continues to expand its clean-label portfolio, catering to the growing demand for quick, healthy, and traditional food options in Indian homes.
