Imagicaa has appointed SGA PR as its official PR and communications partner, expanding an existing investor relations relationship into a comprehensive strategic communications mandate. The partnership covers the entire portfolio of Imagicaaworld Entertainment Limited (IEL) under the Malpani Group, including Imagicaa, Aqua Imagicaa, Wet’n Joy, and Sai Teerth Theme Park.
Through this collaboration, SGA PR will help shape and amplify the group’s narrative across India’s rapidly evolving travel, leisure, and lifestyle sectors. The agency’s role will extend beyond traditional media relations to building a long-term communications framework that strengthens brand relevance and consumer engagement.
According to Imagicaa CEO Dhimant Bakshi, the partnership is designed to leverage SGA PR’s expertise in creating industry-defining narratives supported by data-driven insights and research capabilities. The objective is to deepen the emotional connection between the brand and its audiences while enhancing its presence within the broader entertainment and tourism ecosystem.
For SGA PR, the mandate represents an opportunity to support a leading player in India’s experience economy. The agency aims to develop a sustained narrative that elevates Imagicaa’s position beyond visibility, focusing instead on creating lasting brand salience.
The move signals Imagicaa’s transition from campaign-led communication to an always-on storytelling approach, reflecting its ambition to shape the future of family entertainment and leisure experiences in India.
