India continues to make waves at the Cannes Lions International Festival of Creativity 2025, which runs from June 16 to June 20 in Cannes, France. With 64 shortlisted entries from over 982 submissions, Indian agencies are showing both scale and creativity across categories like Entertainment, PR, Media, Craft, and Gaming.
Key Highlights
- 🏆 Total Indian Shortlists: 64
- ✍️ Total Entries from India: 982 (↑ from 826 in 2024)
- 🎯 Festival Dates: June 16 – June 20, 2025
- 📍 Location: Cannes, France
Leading Indian Agencies – Shortlists by Agency
| Agency | Shortlists | Notable Campaign |
|---|---|---|
| Ogilvy | 13 | Eye Test Menu for Titan |
| FCB India | 11 | Lucky Yatra for Indian Railways |
| Havas | 7 | Multiple entries across PR and Social categories |
| Talented | 7 | Bold digital storytelling projects |
Notable Shortlisted Campaigns
- FCB India – “Lucky Yatra” (Titanium Lions)
Transforms valid train tickets into lottery entries to encourage lawful commuting. One of only 18 Titanium shortlists worldwide. - Ogilvy – “Eye Test Menu” for Titan (Design, Health)
Integrates eye testing into a restaurant menu, raising awareness of vision issues among underserved communities. - BBDO India – “Oye Lucky” for WhatsApp (Entertainment Lions for Music)
Fuses WhatsApp features with original music storytelling aimed at youth. - DDB Mudra – “Battlegrounds Mobile India” (Gaming)
Gets 3 shortlists for immersive brand engagement in mobile gaming. - Wondrlab – “One More Tika” (Pharma – Animal Welfare)
Promotes dog vaccination during the Kukur Tihar festival; over 5,000 animals vaccinated.
Summary
With the highest participation ever and strong representation from leading agencies like Ogilvy, FCB, Havas, and Talented, India’s presence at Cannes Lions 2025 is both bold and diverse. From health innovation and gaming to entertainment and brand experience, Indian creativity is reaching new global benchmarks.
Stay tuned for award results and updates as the week progresses.
