India wrapped up its journey at the 72nd edition of the Cannes Lions International Festival of Creativity on a high note, securing a Silver Lion on Day 5. The final medal tally for the country stands at an impressive 32 Lions, marking India’s best-ever performance at the prestigious global event.
India’s Final Cannes Lions 2025 Tally
- 🏆 Grand Prix: 1
- 🥇 Gold Lions: 9
- 🥈 Silver Lions: 9
- 🥉 Bronze Lions: 13
- 🧾 Total Awards: 32
(Compared to 25 in 2023 and 18 in 2024)
Day 5: Silver for BBDO India
On the concluding day, BBDO India was awarded a Silver Lion in the Sustainable Development Goals category for its long-running campaign #ShareTheLoad for Ariel (Procter & Gamble).
The campaign, which began a decade ago, continues to challenge traditional gender roles in Indian households by urging men to participate equally in laundry responsibilities. Its emotionally resonant storytelling has consistently struck a chord with audiences and juries alike.
No other wins were reported for India in the remaining Day 5 categories, which included Glass: The Lion for Change, Film, Titanium, and SDG.
Highlights from Previous Days
Day 4
- Leo Burnett (Publicis Groupe), Mumbai: Bronze in Brand Experience & Activation for Acko Tailor Test.
- FCB India: 3 Golds for Lucky Yatra (Indian Railways), in Brand Experience & Activation, Creative Commerce, and Creative Business Transformation.
- Ogilvy India: Bronze for Eye Test Menu (Titan Company), their third consecutive win for this campaign.
Day 3
- Leo Burnett: Gold in Creative Data for Acko Tailor Test.
- Havas Worldwide, Mumbai: Bronze in Direct for Ink of Democracy (Times of India).
- FCB India: Additional Gold and Silver for Lucky Yatra, alongside the coveted Grand Prix.
- Ogilvy Mumbai: Gold for Erase Valentine’s Day (Mondelez); Bronze for Box to Beds (Amazon).
- Talented, Bangalore: Bronze for Nature Shapes Britannia (Britannia).
- BBH India, Mumbai: Bronze for Bassi vs Men’s Facewash (Garnier).
- Dentsu Creative Gurgaon: Bronze for Garuda Rakshak.
Day 2
- Ogilvy Bangalore: Bronze in Design for Eye Test Menu.
- VML Mumbai: Silver in Entertainment for The Girl Who Played The Tutari (Coca-Cola).
- Talented, Bangalore: Silver in Sport for Avani’s Gold (Britannia Marie Gold).
Day 1
- FCB India: Gold & Bronze in Outdoor for Lucky Yatra.
- Ogilvy Mumbai: Bronze for Chai Bansuri (Taj Mahal Tea) and Guardian Beads (Vi).
- Talented, Bangalore: Silver for Nature Shapes Britannia.
- FCB Kinnect: Silver for Too Yumm to Cheer!
- Havas Mumbai: Gold in Print & Publishing for Ink of Democracy.
- Godrej Creative Lab: Silver in Health & Wellness for Naga Saint Eye (Eyebetes Foundation).
- Lowe Lintas Mumbai: Silver in Pharma for Dawai Reader (Alkem).
India’s Cannes Lions 2025 in Perspective
- Entries Submitted: 982 (up from 826 in 2024)
- Shortlists Across Categories: Outdoor, Health & Wellness, Pharma, Print & Publishing, Design, Entertainment, Gaming, Sport, Music, Film Craft, and more
- Top Performing Campaigns:
- Lucky Yatra – Indian Railways (FCB India)
- #ShareTheLoad – Ariel (BBDO India)
- Ink of Democracy – Times of India (Havas)
- Eye Test Menu – Titan Company (Ogilvy)
- Acko Tailor Test – Acko (Leo Burnett)
- Avani’s Gold – Britannia (Talented)
Closing Thoughts
India’s remarkable performance at Cannes Lions 2025 showcases the creative evolution of its advertising and marketing industry. From bold, socially conscious storytelling to technology-driven innovation, Indian agencies demonstrated global relevance and cultural authenticity. The awards highlight India’s ability to craft compelling narratives that blend insight, purpose, and execution-earning the world’s stage and recognition.
