India’s Cannes Lions 2026 campaign closed on a muted note, with the country bringing home only five metals – a steep fall from last year’s haul of 32 awards. Adding to the disappointment, India failed to win a single Gold this time, settling for two Silver and three Bronze.

The first Silver came on day one, with Leo India winning in the Audio and Visual category for “The Unofficial Official Sound of F1,” created for Sting Energy Drink. Brand David picked up the second Silver for Colgate-Palmolive’s “Indianis Dentris” campaign in the Health and Wellness category.

Bronze wins followed the same day. Ogilvy was recognised in Health and Wellness for St. Jude India ChildCare Centres’ “Renu vs the City,” while independent shop Humour Me won Bronze in the Pharma category for Tata 1mg’s “Sawaal Uthao.”

India’s final medal arrived on day two, with TBWA\Lintas winning Bronze in Film Craft for Steadfast’s “Don’t Look Up.”

The remaining three days of the festival – days three, four, and five – passed without any wins for Indian entries, marking a quiet end to what was expected to be a stronger showing on the global creative stage.

With last year’s record-breaking tally still fresh in memory, the sharp drop is likely to spark conversation within the industry about category strategy and creative ambition heading into 2027.