India’s sneaker market is undergoing a quiet revolution, with a surge in demand for homegrown brands reshaping the footwear landscape. Once dominated by expensive global giants and low-quality first-copy shoes, the market is now embracing Indian-designed sneakers that combine style, comfort, cultural relevance and everyday practicality. According to industry data, the Indian sneaker market was valued at around $3.9 billion in FY 2024 and is projected to approach nearly $6 billion by 2032, driven by strong interest from Gen Z and millennial consumers. 

At the heart of this shift are domestic brands such as Comet, Gully Labs, Neeman’s, Thaely and newcomer CHK, all offering fresh alternatives that resonate with young buyers. These startups focus on unique design narratives, affordability and adaptability to Indian conditions like heat, dust and monsoon weather, making them compelling choices over traditional international offerings. 

Brands like Bengaluru-based Comet blend contemporary aesthetics with accessible pricing, tapping into “drop culture” through limited-edition releases and building strong social communities. Gully Labs has carved out a niche by integrating Indian cultural motifs and storytelling into its premium sneakers, backed by funding and community support. Neeman’s stands out for its sustainability-led approach, using eco-friendly materials like merino wool and recycled plastics while expanding both online and offline. Other players like Thaely focus on upcycled materials, and CHK aims to bridge the gap between budget and premium segments with stylish, everyday-ready designs. 

This homegrown momentum is fuelled by a youth demographic that values authenticity, cultural identity and community-driven brands. Social media, influencer engagement and limited drops have all amplified interest, helping Indian labels build loyalty and repeat purchases.  As sneakers evolve into symbols of personal expression rather than just athletic gear, India’s indigenous brands are not only gaining traction domestically but also positioning themselves for wider recognition on the global fashion stage.