InstaMoney, the digital lending platform under Vartis Platforms Group, has unveiled its latest campaign, ‘InstaMoney – Apka Superdost’, focused on addressing everyday financial emergencies through instant loans.
Video Link: https://www.youtube.com/watch?v=mgPsG4EEt9w
Featuring actor Kashish Rizwan, the digital film captures relatable scenarios faced by young professionals – from unexpected medical bills and rent deadlines to last-minute travel plans. Presented through a light-hearted narrative, the campaign introduces a superhero-inspired character that personifies the app, stepping in to resolve money crunch situations with quick loan approvals.
Built around the line, “Jab aapki jeb ho tight, tab aapka dost kare sab right. Kyuki InstaMoney sirf aapka dost nahi, SuperDost hai,” the communication uses humour to simplify conversations around short-term credit.
Bhavin Patel, CEO and co-founder, Vartis Platforms, said the campaign aims to move away from fear-driven financial messaging. Instead, it positions instant credit as an empowering tool that helps users stay in control during urgent situations. He added that the ‘Superdost’ metaphor reflects the brand’s promise of fast approvals, a fully digital process and collateral-free loans.
The campaign is being rolled out across digital platforms including YouTube, LinkedIn, X and Instagram. InstaMoney is highlighting features such as instant disbursals of up to Rs 1 lakh, quick approvals and a seamless digital borrowing experience.
