The Indian Premier League (IPL), long regarded as one of the world’s most valuable sporting properties, has witnessed a notable valuation correction this year. According to the latest Brand Finance report, the league’s brand value declined by nearly 20%, falling from approximately $12 billion in 2024 to around $9.6 billion in 2025.
While fan engagement and viewership remain strong, commercial headwinds have impacted valuations. Market uncertainties, advertising category restrictions-particularly on real money gaming-and evolving media rights structures have contributed to a recalibration in revenue expectations.
The impact is visible at the franchise level as well. Royal Challengers Bengaluru (RCB) saw its valuation dip by around 10%, despite clinching the tournament title this season-highlighting that on-field success does not always translate immediately into financial uplift. Chennai Super Kings (CSK), one of the league’s most consistent brands, recorded a 20-25% drop in valuation, reflecting broader market adjustments. Meanwhile, Kolkata Knight Riders (KKR) experienced one of the steepest corrections, with valuations falling by nearly 33%.
Industry analysts suggest that the correction is less about weakening brand equity and more about resetting inflated projections built during peak bidding cycles. The IPL ecosystem continues to command significant sponsor interest, particularly from BFSI, consumer tech and automotive sectors. However, growth momentum is now expected to hinge on diversified revenue streams, digital innovation and global expansion strategies.
Despite the downturn, the IPL remains a commercial powerhouse-just one navigating a phase of financial recalibration rather than decline.
