An AI-powered digital experience lets users create personalised movie posters with Nani, spotlighting homemakers as co-stars.
Following the appointment of actor Nani as the brand ambassador for Aashirvaad Masalas in Andhra Pradesh and Telangana, ITC has rolled out an innovative digital campaign powered by AI and delivered via a WhatsApp bot. This experience allows users to create personalised movie posters starring themselves alongside Nani, celebrating homemakers as the true stars.
The campaign builds on the core theme ‘Dammu Meede, Star Meere’, emphasizing the role of homemakers. Through the AI-driven WhatsApp bot, users can choose from genres like romance, comedy, thriller, and action to generate customised posters.
To join, consumers scan the QR code on Aashirvaad Chilli Powder packs or visit the official Telugu social media pages of Aashirvaad Masala. They then select their preferred language, genre, character, and setting, upload a selfie, and instantly receive a unique movie poster featuring them alongside Nani.
Selected participants may be featured on outdoor billboards and win movie tickets, amplifying engagement with Telugu households by blending the love of cinema with the warmth of food.
This easy, interactive campaign invites everyone to step into the spotlight with Nani via a simple WhatsApp experience.
