JBL India has unveiled its latest digital campaign, Fighting For The Right Voices, coinciding with the ongoing cricket season. Featuring New Zealand cricketers Daryl Mitchell and Glenn Phillips, the campaign centres on mental strength, focus and resilience in the face of constant pressure.

Conceptualised by RepIndia, the film explores the parallels between elite sport and everyday life, where individuals often navigate doubt, expectations and external noise. Through the journeys of Mitchell and Phillips, the narrative highlights the importance of tuning out distractions and staying committed to the voices that truly matter. The campaign reinforces JBL’s larger philosophy of empowering people to express themselves confidently and authentically.

Archit Chenoy, CEO of RepIndia, said the idea stemmed from the intersection of culture, data and human insight. He noted that the campaign goes beyond cricket to reflect the internal battles athletes face, adding that the film aims to create an emotional connection while staying rooted in the brand’s belief system.

Akhil Sethi, head of digital marketing at HARMAN India, added that JBL has consistently championed self-expression through sound. He emphasised that the campaign celebrates athletes who have overcome doubt and pressure to find their voice on the global stage, inspiring others to do the same.

Now live across digital platforms, the campaign strengthens JBL’s positioning around individuality, resilience and the power of being heard.