As India gears up for its peak festive season, JBL India has launched its 360-degree campaign, “Sound of Celebrations”, blending music, regional culture, and new product offerings to connect with audiences across the country.
At the heart of the campaign is a digital anthem produced by Sez on the Beat, capturing India’s festive rhythms-from the dhol of Ganesh Chaturthi and dhak of Durga Puja to Kerala’s chenda during Onam. Featuring artists like MC Couper, MC Gawthi, Sanjeeta Bhattacharya, and Shreya Jain, the track is live on YouTube and JBL’s digital platforms, celebrating music as the pulse of Indian festivities.
On the product side, JBL has rolled out new additions to its PartyBox range, including the Encore 2, Encore Essential 2, and 520 models-built for high-energy celebrations. Coming in September are the Charge 6, Flip 7, and JBL Bar 1300, aimed at wireless audio and home entertainment users. Festive promotions include up to ₹8,000 cashback and no-cost EMI offers.
Offline, JBL is going big with regional activations. In Kerala, over 600 stores and 50 outdoor sites feature campaign branding, along with a full Kochi Metro wrap. Maharashtra sees branding across 1,000+ stores, 32 OOH sites, and metro lines in Mumbai, Pune, Nagpur, and Nashik. Airport visibility has also been boosted at Delhi T3 and Bangalore via charging stations and LED screens.
“JBL is part of how India celebrates,” said Yogesh Nambiar, Director, Integrated Marketing, HARMAN India. “This season, we’re blending culture, emotion, and sound at every touchpoint.”
