JioHotstar has unveiled its latest comedy series, ‘The Paper,’ a spin-off of the popular show ‘The Office’, with a distinctive print ad campaign in The Times of India.
The front-page advertisement, styled to resemble a real newspaper, cleverly questions the relevance of print media-perfectly aligning with the show’s central plot, which follows a struggling newsroom navigating its survival in a fast-changing media landscape.
The campaign has quickly gained traction across LinkedIn, Twitter, and other social media platforms, with audiences praising its witty execution and the seamless integration of storytelling into advertising.
‘The Paper’ is a 10-episode workplace comedy featuring an ensemble cast led by Domhnall Gleeson, Sabrina Impacciatore, Chelsea Frei, and Melvin Gregg, along with guest appearances by Eric Rahill, Allan Havey, and Molly Ephraim. The series takes viewers into the chaotic, humorous, and often heartfelt world of a newsroom fighting for relevance in the digital era.
Now streaming exclusively on JioHotstar, the show promises sharp humor, relatable characters, and a fresh take on workplace drama-offering fans of ‘The Office’ a new series to binge.
