JioStar has announced the complete rebranding of all Sports18 channels as part of the Star Sports Network, significantly expanding the network’s reach to 24 channels nationwide. This strategic integration aims to enhance sports content delivery and viewership across India.
The newly rebranded channels include Star Sports 2 Hindi, Star Sports 2 Hindi HD, Star Sports 2 Telugu, Star Sports 2 Telugu HD, Star Sports 2 Tamil, Star Sports 2 Tamil HD, Star Sports 2 Kannada, and Star Sports Khel. Notably, Star Sports Khel will now be available across all DTH platforms and cable networks, ensuring wider accessibility.
Piyush Goyal, Head of TV Distribution at JioStar, emphasized that “Sports, driven by the thrill of LIVE action, is the most powerful catalyst for TV growth and audience engagement in India.” He stated that their mission is to bring sports excitement to every TV household in the country.
Mallika Petkar, Head of Strategy and Business Development for Sports at JioStar, reinforced the company’s commitment to “growing sports fandom by going both deep and wide – engaging passionate fans and expanding our reach across the country.”
The unified network structure provides advertisers with comprehensive access to diverse audiences across key sports properties, creating a more cohesive sports broadcasting ecosystem in India.
