JioStar has launched JioStarverse, a data-driven influencer marketing platform designed to streamline brand collaborations and enhance campaign effectiveness. The platform features over 500 influencers spanning various genres, offering brands access to a diverse talent pool for targeted marketing initiatives.
Ajit Varghese, Head of Revenue, Entertainment and International at JioStar, emphasized that the influencer marketing landscape has evolved beyond mere reach and impressions. Marketers now seek authenticity, brand relevance, and measurable business impact. JioStarverse aims to deliver these elements through AI-led insights, precision targeting, and campaign optimization capabilities, aligning with the goal of offering smarter, scalable, and accountable influencer solutions to brands.
The platform offers tools for talent discovery, real-time performance tracking, and audience intelligence, enabling brands to execute data-driven campaigns that yield tangible, measurable results. Advertisers can match talent to campaign goals, track real-time metrics, and gather insights for future planning, ensuring better decision-making and value from collaborations.
Powered by Qoruz, JioStarverse integrates with JioStar’s extensive talent and content ecosystem, making it a valuable resource for media planners, brand marketers, and ad sales teams aiming to unlock the full potential of influencer-led campaigns. This launch signifies JioStar’s commitment to enhancing the influencer marketing landscape with innovative, data-driven solutions.
Brand – JioStar
Platform Development – Qoruz
