JioStar has announced an impressive lineup of 20 sponsors for the upcoming TATA IPL 2025 cricket tournament. The roster spans diverse categories including My11Circle, Campa Energy, Birla Opus, PokerBaazi, SBI, PhonePe, Mutual Funds Sahi Hai, Thums Up, Google Search, Allen Solly, Jaquar, GPay, Kent Kuhl Fans, Dream11, Joy Cosmetics, TVS, Asian Paints, Zupee, and Amul.
“IPL is more than just a sporting event – it’s a cultural juggernaut that brings fans and brands together at an unprecedented scale,” said Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB and Creator at JioStar. “With cutting-edge ad innovations and seamless synergy between TV and digital, we remain committed to delivering impact and value for our partners while elevating the fan experience.”
The platform is introducing innovative advertising features for the season, including AI-driven audience targeting, interactive formats, multilingual broadcasts, and cross-platform integration. TV advertising solutions will feature exclusive brand spotlights during the first five overs, CGI-led live interventions, scannable action replays, and interactive ad tech through Star Deals.
Scheduled from March 22 to May 25, IPL 2025 will be broadcast on JioStar’s sports network and streamed on JioHotstar, providing brands with extensive reach across both television and digital platforms.
