The cricket broadcasting landscape is witnessing a monumental shift as JioStar aims to generate an extraordinary ₹4,500 crore in advertising revenue from IPL 2025. With 32 confirmed sponsorship deals already secured, the media conglomerate is positioned to shatter previous financial records when the tournament begins this Saturday.
This marks the first IPL season following the transformative Star India-Viacom18 merger, creating a broadcasting powerhouse with unprecedented reach across both traditional and digital platforms. Premium brands including My11Circle, PhonePe, SBI, Britannia 50-50, Amazon Prime, Dream11, TVS, Maruti, and Amul have secured prominent sponsorship positions.
JioStar has implemented a sophisticated tiered pricing structure with television packages ranging from ₹40 crore to ₹240 crore, regional TV advertising starting at ₹16 crore, connected TV spots at ₹8.5 lakh per 10 seconds, and mobile advertising at ₹250 cost per impression. This strategic approach has attracted an impressive 1,100 advertisers, including numerous small and medium enterprises traditionally limited to digital platforms.
Beyond advertising revenue, JioStar is executing an aggressive subscription strategy for JioHotstar, targeting 100 million paid subscribers during the tournament. The platform has already expanded from 50 million to 62 million subscribers since its February launch following the merger of Disney+ Hotstar and JioCinema.
“IPL 2025 will be the biggest edition, both in terms of advertising and subscriptions,” stated Sanjog Gupta, JioStar’s Chief Executive for Sports. The network aims to engage one billion viewers across all platforms, leveraging recent successes like the ICC Champions Trophy 2025, which generated 5.4 billion views and 110 billion minutes of watch time.
Despite industry concerns regarding pay-TV market contraction, JioStar anticipates adding 1.5 to 2 million net subscribers during the tournament, reinforcing cricket’s enduring commercial power in the Indian media landscape.
