The heartwarming campaign, crafted by Punctuate Productions, reflects how practical design meets emotional moments during the festive season.
To mark Ganesh Chaturthi 2025, JSW MG Motor India has launched a touching digital film that weaves together family values, tradition, and the evolving role of cars in Indian festivals.
Set inside an MG showroom, the story captures a family on the hunt for their new car. While the parents explore features and tech specs, their son seems focused on just one thing – boot space. His playful curiosity unfolds across several test drives, leaving everyone puzzled, until the final reveal brings a smile: their chosen MG Windsor is seen driving home with Lord Ganesha comfortably placed in the spacious boot.
The film captures a relatable insight – during Ganesh Chaturthi, a car becomes more than a vehicle; it becomes a part of the ritual itself, transporting Bappa home and carrying family emotions with it.
Udit Malhotra, Head of Marketing at JSW MG Motor India, shared, “Ganesh Chaturthi is deeply emotional for Indian families. This film reflects how even small details, like boot space, can have big significance during celebrations. Our cars are designed for real families and real moments.”
Saloni Surti, Co-Founder of Punctuate Productions, added, “The car boot plays a subtle yet important role during Ganesh Chaturthi. This story brings that emotional insight to life, while keeping it light and joyful.”
Campaign Credits
- Agency & Production: Punctuate Productions
- Writers: Saloni Surti & Prash Dalvi
- Director: Aman Aggarwal
- DOP: Jani
- Music & Mixing: Veer Pandya
- Editor: Karan Bharti
- …and a full production team that brought the story to life.
