Kalyan Jewellers has announced a new partnership with Royal Challengers Bengaluru Women (RCB Women), coming on board as the team’s Official Style Partner ahead of the Women’s T20 League 2026 season. The association aligns two brands that share values of confidence, individuality, and a modern Indian identity, both on and off the field.

As part of the partnership, Kalyan Jewellers will collaborate with RCB Women to celebrate contemporary expression and self-belief through style-led storytelling. The association will be activated through an integrated marketing campaign featuring key players Smriti Mandhana, Shreyanka Patil, and Lauren Bell. Rolling out across digital and social platforms, the campaign positions jewellery as an extension of personal style and confidence, drawing a natural connection between elite sport and modern elegance.

Beyond brand visibility, the partnership places strong emphasis on fan and customer engagement. A series of curated initiatives are planned through the season, including exclusive meet-and-greet opportunities with RCB Women players, match ticket access, and select on-ground experiences designed to bring fans closer to the team and the sport.

Commenting on the association, Ramesh Kalyanaraman, executive director, Kalyan Jewellers, said the RCB Women’s team reflects resilience, ambition, and self-belief-values that strongly resonate with the brand. He added that the partnership celebrates the growing influence of women’s sport in India and athletes who inspire beyond the boundary line.

Rajesh Menon, COO, Royal Challengers Bengaluru, welcomed Kalyan Jewellers to the RCB family, noting that the collaboration reflects the evolving face of women’s cricket, where sporting excellence is matched by confidence and individuality.

RCB Women enter the 2026 season as former champions, having lifted the title in 2024, adding further momentum to this style-driven partnership