Highlighting purity and informed food choices in everyday staples
Organic Tattva, India’s prominent organic food brand, has launched its latest campaign, “Har Maa Ka Vishwas,”featuring actor Kareena Kapoor Khan. The campaign underscores the importance of trust and informed decision-making for everyday staples like dal and rice.
Campaign Highlights
The TV and digital ad features Kareena advocating for responsibly sourced food, free from chemical additives. Addressing viewers as a modern, health-conscious parent, she emphasises the role of trust when choosing food for family consumption.
What They Say
Kareena Kapoor Khan shared:
“I’ve grown up loving dal‑chawal, khichdi and biryani-they’re more than just comfort food, they’re part of who I am. And if my love for these dishes is so pure, they deserve the purest ingredients too. As a mother, every choice I make, especially when it comes to food, comes from a place of care and responsibility.”
Her sentiments echo earlier statements celebrating simpler staples and purity in eating habits.
Kriti Mehrotra, co-founder, Organic Tattva, commented:
“At Organic Tattva, we understand the trust a mother places in what goes on her family’s plate. Har Maa Ka Vishwas is more than a campaign-it is a promise we make to every household that chooses us, champion the power of informed choices that begin in the kitchen and ripple into a better future for our health and our planet.”
This aligns with her earlier remark that Kareena’s involvement symbolizes a shared purpose, not just an endorsement.
Multi-Channel Rollout
The campaign will be rolled out across television, OTT, and digital platforms, supported by content that delves into product information, expert talks on clean eating, and kitchen advice-all aimed at raising awareness around organic staples.
Why It Matters
As food safety becomes increasingly crucial, Organic Tattva’s campaign broadens the definition of care to include everyday food staples. With Kareena’s credible and relatable presence, the campaign inspires mindful food choices-positioning organic staples as everyday essentials, not premium luxuries.
