The home décor brand rolls out a high-impact outdoor campaign ahead of India’s festive season.
myTrident, the premium home decor brand from the Trident Group, has launched its latest festive campaign featuring brand ambassador Kareena Kapoor Khan through a visually striking 3D out-of-home (OOH) activation. The campaign is now live across prominent arterial roads and high-traffic junctions in 15 major Indian cities, including Delhi, Mumbai, Bengaluru, Amritsar, Ludhiana, and Bhopal.
At the heart of the campaign is Kareena Kapoor Khan, whose star appeal is paired with myTrident’s signature collection displays-elevated through cutting-edge 3D billboard formats. One standout installation near NH8’s Ambience Mall in Gurgaon captures the brand’s essence of style, quality, and everyday luxury, showcasing products in a vibrant, contemporary visual narrative.
Designed to captivate festive shoppers and home décor enthusiasts, the campaign reinforces myTrident’s position as the go-to brand for seasonal home upgrades. The strategic placement in metro and Tier-1 cities ensures the brand reaches millions of consumers at the height of India’s festive shopping rush.
Rajneesh Bhatia, CEO, myTrident, commented:
“Festivals are when Indian consumers invest in lifestyle and home enhancements. With this 3D OOH campaign featuring Kareena, we’re not just enhancing visibility but also inspiring consumers to reimagine their homes with comfort and elegance.”
This outdoor activation is part of myTrident’s larger 360-degree festive campaign, which spans digital, TV, and print channels-aimed at boosting brand recall and driving deeper consumer engagement during the most vibrant retail season of the year.
