KFC India has launched a new digital campaign featuring Khushi Kapoor and Orry to spotlight its all-new Dunked range, a line of bold, sauce-forward chicken offerings. The film leverages the duo’s off-screen friendship, pop-culture appeal, and witty banter to create a light-hearted narrative centered on food, indulgence, and social interaction.
Video Link: https://www.instagram.com/reel/DUcegSMDClg/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
The story begins with Khushi and Orry opting out of a lively party in favor of a quiet evening indoors. As they settle in, Orry attempts to shed his reputation as the go-to source for gossip-a goal Khushi meets with visible skepticism. Naturally, Orry soon drifts back into sharing stories, covering breakups, social media drama, and influencer antics, keeping the conversation lively.
Amid the banter, Khushi’s attention shifts to KFC’s Dunked range, highlighting the brand’s signature chicken coated in bold sauces. The narrative subtly moves from gossip to indulgence, positioning the Dunked offerings as the star of the conversation. The film closes on a playful note, with Khushi advising Orry to leave “saucy gossip” behind and enjoy “saucy meals” instead, reinforcing the campaign’s humorous and relatable tone.
By tapping into contemporary pop culture and casual social moments, the campaign effectively introduces the Dunked range to a young, digitally engaged audience. Using humor, familiarity, and visual indulgence, KFC reinforces the idea that the new Dunked offerings are bold, fun, and perfect for turning any casual moment into a memorable experience.
