Kotak Mahindra Group has entrusted its media mandate to dentsu X India following a competitive multi-agency pitch. The account will be serviced from dentsu X’s Mumbai office.
A Comprehensive Media Partnership
Under this partnership, dentsu X – part of the dentsu India network and known for crafting experiences beyond traditional media – will lead integrated media strategy for Kotak Mahindra Group. The mandate covers:
- Television, Print, Radio, and Digital Branding
- Flagship entities including Kotak Mahindra Bank, Kotak Mutual Fund, Kotak Securities, and Kotak Life Insurance
The agency will deliver a unified, full-funnel approach, overseeing media strategy, planning, and execution across platforms to amplify Kotak’s presence and connect with diverse audiences.
Driving Impact with Data & Technology
Leveraging its proprietary tools, technology, and cultural insights, dentsu X aims to craft integrated, outcome-driven solutions that accelerate Kotak Mahindra Group’s marketing and business goals.
This collaboration reflects a shared commitment to creativity, precision, and scale, enabling Kotak to strengthen its engagement with India’s digitally savvy, aspirational consumer base amid the banking sector’s ongoing transformation.
Leadership Speak
Sujata Dwibedy, CEO, dentsu X India, said:
“We are truly honoured to partner with a legacy brand like Kotak Mahindra Group. This win is a strong testament to our integrated offering powered by agility and strategic insight. We look forward to leveraging our future-facing approach to drive stronger visibility, engagement, and impact across platforms for Kotak.”
