Lay’s has always brought flavour to your plate – now it’s bringing style to your feet. In a bold and unexpected crossover, Lay’s has teamed up with sneaker label Arks to launch a limited-edition line of sneakers, each inspired by the iconic colours of your favourite Lay’s flavours. Think cheesy orange, classic red, tangy green – not just snackable, but now totally wearable.

Crafted in premium leather and infused with streetwear flair, this drop isn’t just about fashion – it’s about putting the brand in culture. In today’s marketing landscape, creating cool isn’t luck – it’s hustle. It’s about saying more “yes” than “no,” pushing boundaries, and moonlighting between tight deadlines to build moments that spark conversations.

And that’s exactly what this collaboration does. It’s a nod to the marketers who believe in going the extra mile to keep their brands relevant – not just in ads, but in wardrobes, playlists, memes, and sneaker drops.

“This one’s for the bravehearts,” says the team behind the campaign. “For the ones who know that driving business and driving culture aren’t mutually exclusive.”

The Lay’s x Arks sneakers are now live – but only for a limited time. So whether you’re a chips lover, a sneakerhead, or just someone who believes in brands that dare to be bold, don’t sleep on this drip.

Because there are chips, and then there are cool drips.

👉 Grab yours here before they vanish!