Key Highlights:
- What’s New? Levi’s partners with Beyoncé for the latest installment of its REIIMAGINE campaign, revamping its classic ‘Pool Hall’ advertisement from 1991.
- Why It Matters? This collaboration merges Levi’s rich denim heritage with contemporary culture, reinforcing the brand’s timeless appeal.
- Who’s Involved? The campaign is directed by Grammy Award-winner Melina Matsoukas and features actor Timothy Olyphant alongside Beyoncé.
Summary:
Levi’s has unveiled a refreshed version of its legendary 1991 ‘Pool Hall’ commercial, now starring global music icon Beyoncé. As part of the brand’s REIIMAGINE campaign, this new rendition modernizes the classic ad while preserving its essence. Dressed in a custom-embellished denim-on-denim outfit, Beyoncé takes center stage in a cinematic pool hall duel against actor Timothy Olyphant, highlighting both skill and style.
Directed by Grammy Award-winner Melina Matsoukas, with cinematography by Emmy Award-winner Marcell Rév, the campaign brings a fresh, high-fashion interpretation to one of Levi’s most memorable advertisements. The visuals capture Levi’s signature rebellious spirit while appealing to a new generation of denim lovers.
Rolling out across television, digital platforms, social media, and out-of-home advertising, the campaign is designed to engage audiences globally. Levi’s encourages fans to embrace self-expression by customizing their denim pieces and sharing their unique styles.
Discover the new Levi’s campaign featuring Beyoncé and explore how you can personalize your denim look at Levi’s retail stores and online platforms.
