Liberty Shoes has appointed Priyanka Vishnoi as its new Head of Marketing, reinforcing the footwear brand’s focus on brand building, retail excellence and digital-led growth. Based in Gurugram, Vishnoi will lead Liberty’s overall marketing strategy, spanning brand positioning, retail marketing initiatives and digital expansion.

Announcing her new role on LinkedIn, Vishnoi shared her enthusiasm about joining the organisation, stating that she is excited to drive brand, retail and digital growth at Liberty Shoes. Her appointment comes at a time when the company is sharpening its efforts to stay relevant with evolving consumer preferences and an increasingly competitive footwear market.

Vishnoi brings more than 20 years of experience across brand, retail and integrated marketing functions. Prior to joining Liberty Shoes, she was associated with VLCC as Senior Brand Lead, where she played a key role in executing pan-India marketing strategies across clinics, partnerships and large-scale campaigns. Her work involved aligning brand messaging across multiple touchpoints while strengthening consumer engagement.

Before VLCC, Vishnoi spent nearly six years at ethnic wear brand BIBA, managing brand marketing across traditional media, digital platforms and social channels. Her role contributed to strengthening brand recall and consistency across offline and online ecosystems.

Her professional journey also includes stints at Cheil India, where she handled retail marketing mandates, and at BOP Group in marketing roles. Earlier in her career, she worked with Impact Marketing Services, Welspun Retail and Koutons Retail, gaining hands-on experience in brand development, retail expansion and customer engagement programmes.

With her diverse background across fashion, beauty and retail-led businesses, Vishnoi’s appointment is expected to support Liberty Shoes’ ambition to modernise its brand narrative, enhance in-store and digital experiences, and build deeper connections with consumers across India.