L’Oréal has named Aniket Basu as Chief Digital Officer for its India operations. Basu, who announced the appointment on LinkedIn, brings extensive experience in digital transformation and consumer engagement.
“India is a market of immense dynamism, where digital innovation and consumer engagement are evolving at an extraordinary pace. The opportunities to drive impact, scale transformation, and shape the future of growth are limitless,” Basu stated, expressing enthusiasm about returning to India.
He acknowledged mentors Lex Bradshaw-Zanger, Cheryl Lee, Atul Gaur, Raagjeet Garg, and Saloni Shah Javeri for supporting his transition.
This strategic appointment reinforces L’Oréal’s commitment to enhancing its digital-first approach in a key market, with Basu expected to accelerate digital growth strategies.
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Bollywood Veterans Headline Truecaller’s iPhone Integration Campaign
Truecaller has launched a new marketing campaign featuring veteran actors Sheeba Chaddha and Deepak Tijori to announce its enhanced integration with iPhone devices. This campaign likely highlights Truecaller’s expanded functionality on iOS following Apple’s decision to open up its Call Kit API to third-party developers.
The campaign probably showcases how iPhone users can now identify unknown callers and block spam calls more effectively using Truecaller’s services. Choosing established actors like Chaddha and Tijori suggests Truecaller is targeting a broad demographic of smartphone users across India.
This move represents a significant step for Truecaller, which has historically offered more limited functionality on iOS compared to Android due to Apple’s previous restrictions. The campaign timing aligns with increasing competition in the caller identification space as smartphone users face growing numbers of spam and scam calls.
