Following a competitive multi-agency pitch, Tuborg, the popular beer brand, has appointed Lowe Lintas as its creative agency in India.

The mandate will be led by Lowe Lintas’ Gurgaon office and includes crafting the brand’s creative strategy and integrated communication across platforms. The focus will be on strengthening Tuborg’s connection with youth through cultural relevance, contextual storytelling, and a fresh creative lens.

Partha Jha, Vice President, Marketing at Carlsberg India, said, “In Lowe Lintas, we found a partner who not only understands the pulse of youth culture but brings strategic depth and creative ambition to the table. Together, we look forward to shaping narratives that go beyond advertising and become a part of cultural conversations—true to the kind of impactful work the agency is known for.”

Anurag Prasad, Chief Strategy Officer and Head of Lowe Lintas, North, added, “Tuborg commands massive love and recall, yet shows a strong appetite for creative disruption. We’re thrilled with this opportunity-not just to build powerful communication, but to craft cultural relevance that the Indian youth can connect with and contribute to.”

With this partnership, Tuborg aims to elevate its presence in India’s dynamic beer market by leaning into storytelling that resonates deeply with today’s generation.