Three leading content studios—Bodhitree Multimedia, Madlab Films, and Universe of Ideas—have joined forces to launch Madlab Alpha, a next-generation content studio focused on supporting emerging storytellers and producing original, genre-defying content for Indian cinema and streaming platforms.

Madlab Alpha aims to address the growing demand for fresh narratives in a rapidly evolving entertainment landscape. With audiences moving beyond conventional commercial cinema, the studio plans to back bold, high-concept storiesthat traditional production houses often overlook. The focus will be on innovation-driven films and series that blend traditional storytelling with experimental formats, including AI-assisted production and interactive elements.

The studio’s upcoming slate includes thrillers, dystopian dramas, speculative fiction, and more. It also emphasizes diverse voices and aims to build a creator-first ecosystem through mentorship and resource-sharing.

Gaurav Shukla and Abhijeet Khuman of Madlab Films, known for creating Asur, stated, “With shifting viewer sensibilities, now is the time for stories that are daring and relevant. Madlab Alpha is built to take those risks.”
Darshana Bhalla, founder of Universe of Ideas, added, “We’re here to empower original voices and create globally relevant Indian content.”

Mautik Tolia, MD of Bodhitree Multimedia, noted, “Madlab Alpha is more than a studio—it’s a storytelling lab built for scale, agility, and impact.”

As a subsidiary of Bodhitree Multimedia, Madlab Alpha is poised to redefine Indian content with a global outlook and a strong creator-driven approach.