Magicbricks has rolled out its latest brand campaign, ‘Pata Badlo. Life Badlo.’, a powerful narrative that underscores the emotional and aspirational journey of finding the right home. The campaign moves beyond showcasing real estate listings-it captures how the right address can reshape lives, dreams, and futures.
At the core of the campaign is a brand film that follows a young couple stepping into a new phase of life. Through poetic shayari and intimate visuals-placing a nameplate, enjoying peaceful mornings—the film highlights how a house becomes a home, reflecting identity, growth, and shared aspirations.
Prasun Kumar, Chief Marketing Officer, Magicbricks, shared, “A home is far more than just four walls. It’s where lives are built, and futures take shape. With ‘Pata Badlo. Life Badlo.’ we wanted to express how a new address can bring about a meaningful shift in one’s life. This campaign is a reflection of the countless journeys we witness every day on our platform.”
The campaign also spotlights Magicbricks’ newly launched Assisted Search service, offering expert guidance and complimentary pick-up and drop for property visits-simplifying the search process.
Another film in the campaign introduces MagicHomes, a platform dedicated to new projects, featuring verified RERA data, transparent pricing, and unbiased expert advice to help buyers make confident decisions.
Through a series of engaging short films, the campaign traces the home-buying journey from start to finish-reaffirming Magicbricks’ role as a trusted partner in home ownership.
