Malabar Gold & Diamonds has introduced the 15th edition of its signature ‘Brides of India’ campaign, a large-scale celebration of India’s diverse bridal jewellery heritage. This year’s edition presents 22 brides and an impressive lineup of 10 celebrities-including Alia Bhatt, Kareena Kapoor Khan, NTR, Karthi, Anil Kapoor, Srinidhi Shetty, Rukmini Maitra, Sabyasachi Mishra, Prarthana Behere and Manasi Parekh-each representing a distinct cultural tradition.
Directed by Abhishek Varman and set to music by Shubhajit Mukherjee, the brand film highlights a spectrum of regional wedding rituals, showcasing how artistry, culture and craftsmanship shape the identity of Indian brides. The film serves as a visual ode to the country’s cultural richness, bringing together traditions from North, South, East and West.
Commenting on the launch, M. P. Ahammed, chairman of Malabar Gold & Diamonds, said the 15th edition represents a significant milestone for the brand’s bridal segment and reinforces its commitment to quality, transparency and consumer trust.
The campaign features an extensive range of regional styles-from intricate Rajasthani polki and Tamil Nadu’s temple-inspired motifs to Kerala’s kasavu-influenced patterns and Bengal’s timeless traditional designs. The brand also emphasised the growing trend of brides selecting jewellery across regions, reflecting evolving cross-cultural tastes.
Highlighted collections include the Divine Collection, Precia Collection and Diamond Collection, offering everything from heritage-themed gold pieces to gemstone-infused designs and modern diamond-led creations.
With this edition, Malabar Gold & Diamonds strengthens its position as a one-stop destination for brides seeking traditional, contemporary and culturally inspired jewellery across gold, diamonds, platinum and gemstones.
