Personal care brand Mamaearth has announced Palak Tiwari as its newest ambassador, joining longtime brand advocate Shilpa Shetty Kundra. The duo appears in a new TV campaign for Mamaearth’s Ubtan Face Wash, highlighting the traditional benefits of Ubtan for glowing skin.
Conceptualized by Havas Creative India, the commercial shows Palak lamenting her lost skin radiance due to environmental factors like sun and pollution. Shilpa introduces her to Mamaearth’s Ubtan Face Wash, featuring Turmeric and Saffron inspired by traditional Ubtan recipes. The campaign reinforces the product’s promise of “Tan Hataye, Glow Lautaye” (Removes tan, restores glow).
Anuja Mishra, CMO at Honasa Consumer, expressed excitement about the partnership: “Palak embodies confidence, authenticity, and a bold spirit. Her strong connection with younger audiences makes her a perfect fit for our brand ethos. Alongside Shilpa, this powerful duo will help reinforce our commitment to safe, natural skincare solutions.”
Palak Tiwari shared her enthusiasm: “I’m thrilled to join the Mamaearth family and a brand that stands for ‘Goodness Inside.’ As an ardent believer in natural ingredients for skincare, partnering with Shilpa makes this journey even more special.”
Shilpa Shetty added: “I’m delighted to continue this journey with Mamaearth and welcome Palak to the family. It’s wonderful to see the powerful tradition of natural skincare being embraced by younger generations.”
The campaign aims to inspire more consumers to choose natural goodness for their skin through authentic, relatable storytelling that bridges generations.
