Mankind Pharma’s Manforce Condoms captivated audiences with an elaborate April Fool’s Day prank, launching a fictional “Dot AI” product line that blended intimate products with cutting-edge technology.
The campaign showcased an imaginary condom equipped with micro sensors supposedly designed to enhance pleasure through vibrations activated by a “sixth sense.” Taking the concept further, the faux product claimed to feature nano sensors that could promote mutual orgasm, adjustable dot sizes for personalized experiences, and even a performance tracking app.
This fictional app purportedly generated a “Sexual Quality Index” based on metrics like performance score, strokes per minute, and duration—all accessible via QR code scanning.
The campaign deliberately built anticipation around these futuristic features before revealing the prank, successfully engaging audiences through humor and technological fantasy.
Joy Chatterjee, Vice President and Head of Sales and Marketing for Mankind Pharma’s consumer division, explained the strategy: “Manforce Condoms has always been at the forefront of coming up with groundbreaking ideas to entice the audience. The campaign had all the elements and quirkiness to induce excitement among viewers.”
By creating a fictional product that seemed plausible enough to be real yet outlandish enough to raise eyebrows, Manforce successfully leveraged April Fool’s Day to generate brand engagement while maintaining the playful, boundary-pushing identity that defines their marketing approach.
