The actor endorses the 2X Diclofenac formula delivering neck pain relief in 2 minutes.
Mankind Pharma has signed acclaimed actor Rajkummar Rao as the face of its flagship topical pain relief product, Nimulid Strong. The range, featuring a 2X Diclofenac formula, promises neck pain relief in just two minutes and is available in two convenient formats: Gel for sustained ease and Spray for on-the-go relief.
Market Move & Sales Performance
With India’s topical pain relief market worth over ₹5,000 crore, Nimulid Strong marks Mankind Pharma’s first major launch in this category for the year. In its initial year, the product sold approximately 20 lakh gel units and 10 lakh spray units, generating ₹15 crore in revenue. Its higher diclofenac concentration (2.32%) offers stronger relief compared to competitors’ 1.16% formulations. The company plans to expand the line with balms, roll-ons, and tablets in the near future.
Brand Positioning & Actor Endorsement
Joy Chatterjee, Vice President, Sales & Marketing (Consumer Business Unit), said:
“Rajkummar’s authenticity and relatability make him ideal to champion Nimulid Strong-‘The Neck Pain Specialist.’ With relief in just two minutes, he reinforces our mission to empower people to live pain-free.”
Rao shared his motivation for joining the campaign:
“As an actor, pain can disrupt performance. Nimulid Strong’s 2-minute neck pain relief is a game-changer for everyday challenges-long hours, screen fatigue, stress. I’m proud to endorse a product that gets life moving again, free from pain.”
The Nimulid Strong range is now widely available through pharmacies and e-commerce platforms, reinforcing Mankind Pharma’s vision of quick, localized relief for neck pain sufferers.
