Akash Yadav maintains his accusations and urges CEO Mehta to substantiate his statements.

Shashank Mehta, founder of clean-health brand The Whole Truth, has countered fitness influencer Akash Yadav’s recent Instagram accusations alleging that the brand misleads consumers about added sugar content and product positioning.

Yadav’s claim zeroed in on the brand’s Beginner Protein powder, highlighting its 4.3g of added sugar per scoop-a level he deemed excessive for women, diabetics, and sugar-conscious consumers. Mehta clarified the sugar is derived from jaggery, explicitly listed on the front pack, and remarked that the serving size Yadav referenced was nearly triple standard (100g), not one scoop of 33g. He also noted that the Beginner range targets entry-level users, while higher-protein, zero-sugar alternatives remain available for fitness enthusiasts.

Regarding allegations that a The Whole Truth protein bar was marketed as family-friendly, Mehta strongly denied this, stating, “The bar doesn’t say that anywhere. I don’t know what you’re reacting to.” He added that ingredients like cocoa nibs and powders are properly declared, meeting regulatory standards-directly addressing doubts over the brand’s hazelnut spread.

Yadav responded firmly, citing wording from the product packaging and website that he interpreted as implying the product was meant “for everyone” and reiterating concerns about its sugar content. “It is not right for you to say that I am making it up. Please check all claims before attacking me and be honest with EVERYONE,” he posted.

As public dialogue continues on social media, both parties have called for transparency. Yadav has asked Mehta to verify sugar levels and messaging, while Mehta urges a more informed comparison between flagship and entry-level products. The dispute has drawn attention to the need for clear packaging and consumer education in the wellness industry.