FMCG major Marico, known for brands like Saffola and Parachute, has reported a 25% year-on-year increase in advertising and sales promotion expenses for Q1 FY26, reaching ₹299 crore, compared to ₹240 crore in the same quarter last year. Although slightly down from ₹305 crore in Q4 FY25, the annual rise underscores the company’s focus on brand-building and category expansion.
Marico’s consolidated revenue from operations grew 23% YoY, reaching ₹3,259 crore, up from ₹2,643 crore in Q1 FY25. Net profit for the quarter stood at ₹513 crore, marking an 8.2% rise over the ₹474 crore posted in the corresponding period last year.
Despite topline growth, the company’s gross margin contracted by 5.3% YoY, largely due to inflationary pressure on key raw materials, a high base, and a pricing-led denominator effect. As a result, EBITDA rose 5%, with EBITDA margin declining by 3.6% to 20.1%.
The quarter’s Profit After Tax (PAT) was ₹504 crore, reflecting a 9% YoY increase.
The company noted that the increased ad spend was aligned with its strategic push to strengthen core franchises and drive diversification through new business growth.
Marico continues to focus on balancing near-term pressures while investing in long-term brand and portfolio expansion.
