Sony Entertainment Television’s MasterChef India is back with a new season, attracting a diverse set of brand partnerships across food, cookware, energy, and household categories. Ananda Dairy joins as co-presenting sponsor, while Fortune Edible Oils and Foods and Catch Salts and Spices come on board as co-powered sponsors. Bergner India, Bharat Gas, and Vim ProClean Dishwashing Liquid are associated as special partners for the season.
Judges Vikas Khanna, Ranveer Brar, and Kunal Kapur return to guide contestants through culinary challenges, with episodes airing Monday to Friday at 9 pm on Sony Entertainment Television and Sony LIV.
Akshay Agrawal, cluster head, Ad Sales, Hindi GEC, Travel & Tourism Business, Sony Pictures Networks India, said, “MasterChef India continues to be a preferred destination for brands aiming to engage discerning, value-conscious consumers at scale. The show’s credibility, aspirational storytelling, and relevance to Indian households make it a natural fit for brands across food, kitchen, energy, and lifestyle categories. Our partners this season are aligned with the show’s ethos of excellence, trust, and homegrown pride, creating an authentic and impactful collaboration.”
Dr Radhey Shyam Dixit, chairman at Ananda Dairy, added, “At Ananda Dairy, nourishment begins with the purity of Indian farms and finds its way into every meal. MasterChef India’s celebration of India on a plate mirrors our ethos of honoring homegrown ingredients and authentic flavors. This partnership supports creativity, pride, and togetherness through food.”
With a mix of culinary excellence, aspirational storytelling, and strategic brand partnerships, the new season of MasterChef India continues to be a platform where Indian households, homegrown ingredients, and brands come together to celebrate authentic flavors and creative gastronomy.
