Max Level, a marketing and PR agency built by gamers, has secured the public relations mandate for Riot Games in India and South Asia. Riot Games, the global developer and publisher known for iconic titles such as League of Legends, VALORANT, Teamfight Tactics, and others, selected Max Level following a competitive multi-agency pitch process.
As part of the partnership, Max Level will lead Riot’s communication strategy across India, Bangladesh, Nepal, and neighboring South Asian markets. The agency’s core responsibilities will include amplifying brand campaigns, promoting esports initiatives, supporting product updates, and driving player-focused storytelling. The goal is to grow awareness and deepen engagement within the region’s rapidly expanding gaming and esports communities.
The partnership is founded on a shared vision to elevate gaming culture in South Asia. Riot brings a global legacy of innovation-not only in gaming but also through successful cross-media ventures like Arcane: League of Legends, the Emmy Award-winning Netflix series. Max Level complements this with strong regional expertise and a deep understanding of India’s evolving gaming landscape.
“Winning the PR mandate for Riot Games is a defining moment for us,” said Siddharth Nayyar, Co-founder and CEO of Max Level. “We’re excited to help expand Riot’s legacy in a region that’s growing at an incredible pace.”
Max Level’s scope of work will include regional amplification of Riot’s global esports events, creator collaborations, and ongoing support for key product campaigns. Their client portfolio includes KRAFTON, NODWIN Gaming, SuperGaming, ESL FACEIT Group, and more-positioning them as a leader in culturally relevant gaming PR.
