McCann Worldgroup India has been recognized at the D&AD Awards 2025, securing three awards and one shortlist for its impactful “Fit My Feet” campaign, along with one award and two shortlists for the “Dabba Savings Account”campaign.
“Fit My Feet” Campaign for Buckaroo Footwear
Leading the honors was the “Fit My Feet” initiative, which received:
- Graphite Pencil in the Design category for Best Impact
- Two Wood Pencils in the Health & Wellbeing category under Innovation and Product Design
- A shortlist mention in the Inclusive Product Design category
This campaign introduced low-cost, custom footwear kits co-developed with orthopedic experts and footwear designers. These kits enabled over 4,500 local cobblers to craft made-to-measure flip-flops using simple tools and easy-to-follow instructions. The result: more than 2,28,000 pairs of shoes distributed across India, significantly improving mobility and independence for underserved communities.
“Dabba Savings Account” Campaign for ESAF Small Finance Bank
The “Dabba Savings Account” campaign was awarded a:
- Wood Pencil in the Cultural Experience category under Commerce
It was also shortlisted in:
- B2C Activation for Experiential: Activation & Participation
- Inclusive category for Best Commerce
This initiative led to the opening of over 1,20,000 new bank accounts within underserved communities—all achieved without the use of traditional media.
Leadership Commentary
Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific, and CEO & CCO, McCann Worldgroup India, shared:
“D&AD doesn’t just celebrate creativity—they honor ideas that are conceptually strong and meaningful in impact. This recognition reaffirms that when ideas are rooted in authenticity and purpose, they can drive real change for underserved communities. I am proud to work alongside teams whose passion turns vision into impact.”
About the D&AD Awards
Founded in 1962 by the British Design & Art Direction association, the D&AD Awards are among the most prestigious global honors, celebrating excellence in design, advertising, and communication.
