McDonald’s India – North and East has unveiled its innovative “Shakashaka” campaign, reimagining the popular Shake Shake Fries as both a culinary and musical experience. The campaign centers around the character Papaji, who discovers the rhythmic potential of shaking the seasoned fries bag.
“At McDonald’s, we believe every meal should be more than just delicious,” explains Rajeev Ranjan, Managing Director of McDonald’s India – North and East. “Our Shakashaka campaign is designed to turn dining into an interactive, fun-filled moment where great taste meets excitement. With every sprinkle, shake and bite, you become part of the flavor adventure.”
The campaign features Papaji leading a group of enthusiastic “Shakashakers,” demonstrating how to transform the simple act of seasoning fries into a rhythmic performance. Taking the engagement further, Papaji has hosted live sessions at select McDonald’s locations, bringing the musical fry-shaking experience directly to customers.
Alongside the campaign, McDonald’s has introduced the budget-friendly McDeal menu, offering meal combinations starting at just Rs 69. The new value options include:
- McChicken Patty with Piri Piri Seasoning at Rs 69
- McAloo Tikki Burger with Piri Piri Fries at Rs 79
- Veg Surprise or Chicken Surprise with Piri Piri Fries at Rs 89
Through this dual approach of experiential marketing and value offerings, McDonald’s aims to strengthen its position as a leader in creating memorable dining experiences while maintaining accessibility for a wide range of customers.
