Launch marks a major step in becoming Asia’s first digital healthcare advertising agency
Medulla Communications, a healthcare-focused advertising agency with over 15 years of global expertise, has announced the launch of its new office in Singapore, marking a significant milestone in its journey to become Asia’s first digital healthcare advertising agency.
With a strong portfolio of work for leading global brands such as Pfizer, Novartis, Ferring, Mylan, Braintap, Bayer, Kenvue, Big Muscles, Muscle Blaze, and IAPC, Medulla is well-positioned to bring cutting-edge healthcare marketing solutions to the APAC region.
“With over 15 years dedicated to solving healthcare challenges across markets – including work in Singapore and Asia – we’re excited to strengthen our local presence,” said Praful Akali, Founder and Managing Director, Medulla Communications. “Our mission has always been to improve lives through impactful communication, and we believe this move enables us to drive even deeper impact in the region.”
Leading the agency’s APAC operations is Taffy Ledesma, appointed as Managing Partner. A seasoned leader, Taffy brings experience across healthcare, FMCG, and agency leadership. His career spans roles at Johnson & Johnson, Mead Johnson, and Unilever, as well as senior leadership stints at DDB Indonesia and Hello Health Group.
“My cross-functional background allows me to truly partner with healthcare brands,” said Taffy. “By focusing on commercial effectiveness, we ensure that healthcare communication drives real-world impact.”
Medulla’s expansion underscores its commitment to reshaping healthcare advertising across Asia.