The campaign reflects the brand’s reimagined identity with a fresh narrative: All for Health. Health for All.

The Health Factory (THF), known for its zero maida, high-protein breads, has launched a new brand film featuring fitness icon Milind Soman. The campaign is part of THF’s ongoing rebranding journey, anchored by the philosophy: All for Health. Health for All.

The film takes a humorous and ironic spin, placing even the ultra-fit Milind Soman in unfamiliar territory. In a world where health-obsessed youngsters are a step ahead, Soman is playfully “schooled” for not knowing about the fittest bread in town. The narrative cleverly flips the script-positioning The Health Factory not just as a product, but as a daily health essential that echoes Milind’s values of authenticity, simplicity, and consistency.

Vinay Maheshwari, CEO of The Health Factory, said:
“Milind connects across generations, making him the perfect face for our brand. At THF, health isn’t about complexity-it’s about making everyday staples work smarter for you.”

Meghraj Bangera, Senior Brand Manager, added:
“We’ve been known as the Zero Maida bread brand, but the brand name took a backseat. This film brings the spotlight back to The Health Factory, with a quirky twist and a sharp brand focus.”

Milind Soman shared:
“Health is built on small, consistent choices. What you eat daily matters. That’s why I resonated with The Health Factory-making bread healthier without losing taste is a powerful, simple idea.”

As part of its refreshed identity, The Health Factory has introduced bold new packaging, clean-label commitments, and a sharper brand voice. Currently available in 16 cities and across e-commerce, q-commerce, and retail platforms, the brand has already reached over 2 million Indian households.

This new brand film marks a pivotal moment in THF’s evolution-transforming everyday bread into a symbol of cleaner, smarter eating for health-conscious consumers nationwide.