PepsiCo India’s orange-flavored beverage Mirinda has unveiled a spirited Holi campaign that captures the essence of the colorful festival while highlighting how the brand adds excitement to everyday moments with its signature twist.

The campaign centers around a light-hearted exchange between a son and his mother, showcasing how Mirinda transforms a serious conversation into a playful interaction. This narrative reinforces the brand’s core message of bringing positive energy and vibrant fun to ordinary situations, much like the festival of Holi itself.

Shailja Joshi, Category Lead for Cola and Flavours at PepsiCo India, explained the campaign’s vision: “Holi celebrates togetherness, joy, and fun—values that have always been at the heart of Mirinda. This campaign shows how Mirinda adds a splash of color and playfulness to everyday moments, making celebrations more refreshing and unforgettable.”

The creative direction came from Sidhant Mago, Founder of Daftar Creative Room, who enthusiastically noted: “The most colorful brand and the most vibrant festival—this is easily the best collaboration of the year.”

Adding star power to the production, acclaimed filmmaker Shakun Batra shared his experience: “Working with Mirinda has been an absolute blast! The brand’s vibrant energy and playful spirit made this Holi campaign an incredible experience. Seeing the colors, fun, and unstoppable laughter come to life has been nothing short of amazing.”

The campaign will be promoted extensively across digital and social media platforms nationwide to encourage festive celebrations. Mirinda is available in various pack sizes through traditional retail, modern trade, e-commerce, and quick-commerce platforms.