Gulf Oil Lubricants India has unveiled a new 360-degree campaign for its upgraded Gulf Pride two-wheeler engine oil, with MS Dhoni at the forefront. The ad emphasizes the deep emotional connection between riders and their motorcycles, encapsulated in the campaign message: “Bike se pyaar rahega hamesha, naye jaisa.”
Directed by Bollywood filmmaker Punit Malhotra and produced by Dharma 2.0, the TVC blends nostalgia and innovation, showing Dhoni’s passion for biking and reinforcing the importance of reliable engine performance. The campaign supports the relaunch of Gulf Pride, now reformulated to meet API SP standards, with benefits such as a 10,000 km drain interval, 40% better engine protection, and enhanced pick-up—making it one of Gulf’s most advanced engine oils to date.
Dhoni shared, “As a biker, I value performance and trust. Gulf Pride helps keep the engine smooth and responsive, making every ride feel like the first. This campaign truly reflects that connection between man and machine.”
Ravi Chawla, MD & CEO of Gulf Oil Lubricants India, added, “With Gulf Pride’s relaunch, we’re reinforcing our commitment to delivering cutting-edge engine oil solutions. The campaign celebrates the timeless rider-bike relationship, embodied perfectly by MS Dhoni.”
The Gulf Pride campaign will run across TV, digital platforms, and key retail touchpoints, supported by BTL activations, trade programs, and mechanic outreach in top markets.
This strategic campaign blends celebrity impact, product innovation, and emotional storytelling, reinforcing Gulf Pride as the go-to engine oil for passionate bikers.
