Brand eyes nationwide expansion with ₹100 crore investment
Cricket legend and brand ambassador MS Dhoni has unveiled Asian Footwears’ latest premium collection, headlined by the Quantum 2.0 – Signature Collection. The launch also includes other key lines such as Hyper Cushion, PowerKick, the Wonder Walk walking range, and the Mojo premium series.
Developed in Asian Footwears’ BIS-certified in-house design and testing lab, the new range focuses on high fashion, enhanced comfort, and durability-aimed at delivering premium style at accessible prices for Indian consumers.
Alongside the product launch, the brand announced a major ₹100 crore investment to expand its retail presence across India. Currently available at over 30,000 multi-brand outlets and 35 exclusive brand outlets (EBOs), Asian plans to double its EBOs to 100 and reach 1 lakh retail touchpoints by FY 2025-26, with a special focus on Tier 2 and Tier 3 cities.
Rajinder Jindal, Chairman, Asian Footwears, said:
“Having MS Dhoni unveil our new premium collection is an honour. His trust in our products strengthens our vision of delivering innovation, performance, and style at value-driven prices. This ₹100 crore expansion is a strategic move to make high-quality footwear accessible across India.”
MS Dhoni added:
“I’ve seen the brand evolve over the years. Asian shoes have always impressed me with their comfort, durability, and style. This collection truly reflects that balance.”
A digital pioneer, Asian Footwears embraced e-commerce early, with listings on platforms like eBay, Flipkart, and Amazon since 2010. This digital-first mindset has fueled the brand’s growth and consumer reach.
With Dhoni’s influence and its aggressive expansion, Asian Footwears is poised to redefine affordable premium footwear for India’s growing consumer base.
