The Fall/Winter 2025 campaign celebrates ambition, individuality, and the spirit of self-made success.
Global fashion brand BOSS has launched its Fall/Winter 2025 campaign, titled “Be the Next,” a fresh evolution of its signature “Be Your Own BOSS” platform. Leading the campaign is Indian actor and dancer Ishaan Khatter, chosen for his bold individuality, global appeal, and rising status in international cinema.
Khatter, recently seen in HOMEBOUND-a standout at the 2025 Cannes Film Festival-has quickly become one of India’s most exciting exports. His journey from early training to global recognition reflects the drive, versatility, and fearless self-expression that BOSS champions.
Joining Khatter in the global lineup are:
- Aaron Pierre, classically trained British actor and rising DC superhero
- S.COUPS, global K-pop icon and leader of SEVENTEEN
- Taylor Fritz, one of tennis’ brightest stars
- Amelia Gray, a fast-rising name in international fashion
Together, they represent a new generation of game-changers-each embodying the ambition and mindset to “Be the Next” BOSS.
The campaign film features Khatter walking through a symbolic tunnel toward a radiant light, representing growth, achievement, and personal evolution. Dressed in refined, tonally cohesive looks from the BOSS Fall/Winter 2025 collection, Khatter captures the spirit of self-determination and confidence.
Speaking on the campaign, Ishaan Khatter shared:
“It’s about staying true to yourself, pushing boundaries, and constantly striving to grow. It’s not just about success-but the journey and the stories we create.”
CAMPAIGN CREDITS
Cast: Ishaan Khatter
Photographer: Mikael Jansson
Creative Direction: Trey Laird & Team Laird
