Myntra has rolled out a star-powered campaign to mark its 19th anniversary, announcing the latest edition of its flagship shopping event, the Myntra Birthday Blast. The campaign features Chunky Pandey, Nora Fatehi, Farhan Akhtar and Anu Malik in a series of comedic digital films built around the idea: “Myntra ka Birthday Blast pe har koi invited hai.”
Film 1: https://www.youtube.com/watch?v=iKEC1pqIRq8
Film 2: https://www.youtube.com/watch?v=fjidpDFMaMU
Film 3: https://www.youtube.com/watch?v=faESXyOVxYA
Each film places a celebrity in a familiar setting, doing what they are best known for-before Chunky Pandey makes a show-stealing, uninvited entry to reinforce that the celebration is open to everyone. The recurring punchline across all three films underlines inclusivity, positioning the Birthday Blast as a party that belongs to Myntra’s customers.
In one film, Anu Malik breaks into song inside a stalled elevator at the Myntra headquarters. In another, Farhan Akhtar turns a restaurant gig into an impromptu birthday performance. The third sees Nora Fatehi transforming a cafe appearance into a high-energy musical moment. Each narrative builds toward Chunky Pandey’s comic interruption and the reveal of return gifts for shoppers.
Neha Gulati, senior director, brand marketing, Myntra, said the campaign uses humour and entertainment to deepen engagement with customers nationwide.
Now in its third edition, the Myntra Birthday Blast brings together over 6 million styles from 23,000+ brands. The event goes live on February 28, with early access for Myntra Insiders on February 27.
